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With over 10 years of experience, we create strategic PR campaigns that turn brands into industry leaders, securing high-impact media placements that drive credibility and business growth.
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Be recognized as one of the Real Estate’s Trusted Voices.
This exclusive feature spotlights professionals driving change and innovation in the industry. Share your success, build authority, and set yourself apart in the competitive real estate market.
Be featured in our exclusive Khaleej Times spotlight: Dubai’s Top 3 Companies Redefining Success in 2025.
Position your company as a leader in innovation, strategy, and growth. Reach a global audience of business decision-makers and stand out in Dubai’s fast-evolving business landscape.
We know how important it is to be seen, and that’s why we’re here to make it easy for you. With a variety of PR tools and strategies, we help you take control of your image and reputation. Whether you’re looking to grow your visibility or improve your public presence, we’ve got you covered—because your brand deserves to stand out.
We started getting noticed by media outlets after working with PressAura. Their team really knows how to put your story out there in a genuine way. It made a huge difference for our brand visibility.
Renown FinTec Company
PressAura helped us tell our story in a way that connected with people. Since then, we’ve seen more media mentions and new opportunities coming in.
Marketing Agency
Thanks to PressAura, more people know who we are now. They made it easy for us to share our message and get attention from the right places without feeling forced or fake.
A curated space for updates, behind-the-scenes insights, and practical tips to help you stay visible and relevant in the media world. Here’s where we share what’s working, what’s changing, and what you should know.
Publicity is the spotlight your business gets from media outlets, whether it’s TV, radio, online articles, podcasts, or social media. It’s essentially free media coverage where your brand, product, or service is featured based on its relevance or interest to the public. Unlike paid ads, publicity is earned through compelling stories that resonate with both the media and its audience.
Publicity differs from paid advertising because it’s earned through organic media coverage. The goal is to catch the attention of journalists, bloggers, or influencers who are constantly on the lookout for stories their audience will care about. When your business provides something newsworthy—whether that’s expert insight, a compelling backstory, or a unique product—you increase the chance of media outlets picking it up. It’s about offering value to the media, not just asking for a spot.
While marketing is about paid promotion (ads, SEO, social media campaigns), publicity focuses on earned media—getting your brand in front of people through news coverage or public mentions. Marketing involves buying attention, while publicity involves earning it through stories, interviews, or expert commentary that interest the media. Both are key in building brand awareness, but publicity offers a unique edge by showing your business in a more authentic light.
Publicity provides what advertising can’t—credibility. When your brand is featured by trusted media sources, it acts as a form of third-party validation. This builds trust with your audience because the coverage appears more genuine, rather than a paid advertisement. Publicity also helps spread awareness and establishes a positive reputation, showing your brand as an expert in its field.
Absolutely! Media exposure can elevate your brand’s credibility and visibility. When your business gets featured in reputable media outlets, it catches the eye of potential customers, generates buzz, and drives traffic to your website. It can also lead to a stronger brand image, improved SEO rankings, and better customer trust. All these factors combined help attract more customers, partners, and opportunities.
A PR firm like Pressaura specializes in the intricacies of media relations. With a deep understanding of the media landscape and established connections with journalists, editors, and influencers, we help your brand craft a story that resonates. Trying to navigate the media on your own can be overwhelming and time-consuming. By partnering with a PR firm, you leverage their expertise to get your brand in front of the right audience, at the right time.
CEO
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